Penerapan Platform Marketplace untuk Pemasaran Produk Pengrajin Tenun Toraja

Abstract

This community service program aims to empower the Pantu Craftsmen Group in Sa'dan Tiroallo Village, Toraja, through the utilisation of marketplace platforms in marketing traditional woven products. The program is designed to improve the digital literacy and marketing skills of the artisans, so that they can access a wider market and increase their income. Through intensive training and mentoring, the artisans were able to understand how to manage their products on the marketplace, use effective product photography techniques, and implement appropriate digital marketing strategies. In addition, the program helps in the preservation of Toraja weaving culture amidst modernisation. Despite challenges such as limited internet access and the need for ongoing support, the program successfully proved that the use of digital technology can be an effective strategy to support the economic and cultural sustainability of traditional artisans. The program also provides a replicable model for similar initiatives in other regions, demonstrating the importance of synergy between traditional skills and modern technology.